In July of 2016, AIR-LINK received a huge boost from collaborating with Tiger Beer, Singapore’s first locally-produced beer and one of the southeast Asian nation’s 10 most valuable brands. The partnership produced a video that told the AIR-LINK story and raised awareness of the environmentally-friendly pigment among the global artistic community. One of these artists is Sneha Sreshtha of the South Asia Institute at Harvard University. “I wrote with ink made from 3 hours worth of pollution from Bangalore, India,” explains Sreshtha, above. “It gave my art more purpose. This is how inks should be made.”
Increased demand for AIR-INK was both a blessing and a curse, however, prompting Graviky to launch a Kickstarter campaign. “Our pollution capture process is very labor intensive and can only happen at a very small scale,” explains Graviky at their Kickstarter page. “This campaign will allow us to scale up and bring AIR-INK to as many of you as possible. On top of that, Kickstarter presents us with an incredible opportunity to form a creative community of human beings who hope to make the world a little more sustainable and beautiful.”
At press time, Graviky’s Kickstarter campaign for AIR-INK was only three days into its 30-day run yet nearly $11,000 of its $14,000 goal had been raised from nearly 200 individual backers, practically a guarantee of success. Reaching their goal will allow AIR-INK to be produced in 2mm, 15mm, 30mm and 50mm markers plus a 150ml screen printing ink set. Surpassing the goal wlll allow Graviky to work towards the release of oil based paints, fabric paints, outdoor paints and more, all sourced from soot-spewing ICE engines.
“The pollutants which could have been in the lungs of millions of people are now beautifully resting as art,” states Graviky. One might say their vision is… breathtaking.